BLOCKS

ABOUT THE PROJECT

Blocks" is a company specializing in business development and strategy.
Seeking a fresh, engaging social media campaign to elevate their brand presence.

Key Points:

Visual Theme: Stable cubes with dynamic shifts symbolize growth and adaptability.
Message: "Build a Base to Growth" - the core of our campaign's narrative.

Target Audience: Business professionals, entrepreneurs, and potential clients.
Platform: Primarily for social media channels like Instagram, LinkedIn, and Twitter.

CREATIVE PROCESS

Writing the Visual Story

Our visuals showcase cubes and boxes in a mesmerizing dance, symbolizing the ever-evolving nature of business, and how the shift in these elements conveys dynamic growth. Additionally, we strategically use typography and color to emphasize the campaign's central message, 'Build a Base to Growth,' creating a visually compelling narrative that resonates with our audience.

Colors & Brand Personality

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I aimed for vibrant colors with high contrast to establish a unique brand personality for "Blocks." This choice makes the cubes pop in our visuals and complements the strong typography

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